Guild chief (帮主 – bāngzhǔ) is the title for the leader of a guild-style organisation, most famously the Beggars’ Guild. The guild chief commands broad administrative authority, coordinates branches, and represents the guild in jianghu affairs.
Overview
Guilds like the Beggars’ Guild require distributed leadership across chapters. The guild chief oversees national direction, appoints regional leaders, and arbitrates disputes whilst maintaining the guild’s reputation and strategic aims.
Characteristics of a guild chief
Required qualities
- Wide organisational influence and legitimacy
 - Strategic thinking and diplomatic skill
 - Moral authority recognised across the guild
 
Expected behaviours
- Coordinate regional chapters and operations
 - Uphold the guild’s codes and reputation
 - Represent the guild in alliances and conflicts
 
Use as honorific
Forms of address
- Direct: “Guild chief”
 - With guild: “Beggars’ Guild chief”
 
Social implications
- Conveys command over a distributed organisation
 - Signals responsibility across wide membership
 
Notable examples in Jin Yong’s works
- Hong Qigong — Former guild chief of the Beggars’ Guild
 
Contrast with other titles
- Zhangmen — Leadership of a single sect or school
 - Daxia — Personal title of respect, not an organisational office
 
Behind the scenes
The guild chief title emphasises administrative leadership and network coordination, complementing sect-based leadership models represented by the zhangmen.